Calling All
Pet People

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young, Inc is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we plan for our 133rd year in business.

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe. We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.

The W.F. Young team is seeking a Digital Marketing Manager who will lead the development and execution of our digital marketing strategies.  The ideal candidate must have technical expertise, creativity, leadership and analytical skills. 

Key Responsibilities:

Digital Strategy Development 

• Develop, implement, and present a comprehensive digital marketing strategy aligned with overall business and marketing goals. 
• Act as a thought leader by sharing knowledge and best practices. 
• Continuously improving campaign processes, delivery, and measurement. 

Content Management: 

• Collaborate with the marketing team to guide the creation, curation, and distribution of engaging and high-performing content. 
• Oversee content across digital channels such as landing pages, websites, digital advertising, social media, and email campaigns. 

SEO/SEM Optimization and Website Management: 

• Ensure company websites are optimized for performance, accessibility, and business goals. 
• Optimize website content for search engines and manage PPC campaigns to maximize visibility, traffic, and ROI. 
• Analyze and report on website performance metrics. 

Social Media Management: 

• Develop and execute social media campaigns to drive community growth and engagement. 
• Support the creation of timely and relevant content, targeting strategies, and influencer partnerships to maximize return on ad spend.  

Digital Advertising: 

• Plan and execute targeted digital marketing campaigns for trade and consumer audiences. 
• Track campaign performance, manage budgets, and report on ROI. 
• Assist the eCommerce team with account-based digital advertising programs, such as Amazon and retailer digital media networks. 

Email Marketing: 

• Plan and execute targeted email campaigns to drive product awareness, education, and engagement. 
• Support promotional efforts and strengthen brand loyalty through effective email strategies. 

Analytics and Reporting: 

• Monitor digital marketing and website performance to identify trends and insights. 
• Create detailed performance reports and adjust strategies using a test-and-optimize approach. 

Collaboration and Coordination: 

• Work closely with marketing, eCommerce, and sales teams, as well as external agencies, to ensure cohesive branding and messaging across platforms. 

Budget Management: 

• Develop, manage, and allocate the digital marketing budget efficiently. 
• Analyze spending to ensure a strong return on investment and optimize resources. 

Key Qualifications:

• Bachelor’s degree in marketing, communications, or a related field required.  
• 5+ years of experience in digital marketing, consumer packaged goods experience preferred. Expertise in digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, HubSpot, etc.) and a passion for learning and staying ahead of trends. 
• Strong understanding of SEO, SEM, and analytics tools. 
• Experience with email marketing platforms and CRM systems. 
• Analytical mindset with the ability to interpret data, make data-driven decisions, and expertise in A/B testing. 
• Experience managing multiple websites and optimizing performance on a Shopify platform. 
• Strong budgeting skills – forecasting, tracking, adjusting, and reporting ROI. 
• Excellent communication and interpersonal skills and the desire to be a part of a team. 
• Ability to manage and develop direct reports.  
• Successful track record of managing agency partners.

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program & Professional Development Assistance Program
• Supplemental Bonus Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Pet Insurance
• Paid Time Off Programs

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 133rd year! To apply please visit Digital Marketing Manager – East Longmeadow, MA 01028 – Indeed.com

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young, Inc is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we plan for our 133rd year in business.

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe. We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.

The W.F. Young team is seeking an eCommerce Marketing Coordinator who values teamwork, thrives in a close-knit
environment, and is passionate about making a meaningful contribution to our eCommerce initiatives.

Key Responsibilities:

• Audit and support updating brand content including product detail pages, landing pages, and brand pages for the direct-to-consumer sites, marketplaces, eCommerce partners, and omnichannel retailers to ensure content and assets are accurate and up to date and ensure accurate pricing. 
• Support launches of new products by completing new item setup process for eCommerce sites and assist in the implementation of all aspects of the product detail page, including product titles, descriptions, product images, A+ content, and pricing.  
• Help grow eCommerce marketplace sales by supporting enforcement of Authorized Reseller Agreements and working with third-party partners to enforce iMAP (Internet Minimum Advertising Price) policies and remove unauthorized resellers. 
• Work with the Marketing team to develop, execute, track, and report the performance of direct-to-consumer promotions. 
• Provide input to the Marketing team for the development of eCommerce assets, including carousel images, videos, display banners, etc., to drive sales growth and ROAS. 
• Supports the Digital Marketing team by participating in quality audits of direct-to-consumer sites to ensure the quality reliability, and functionality of the sites. 
• Work collaboratively with Marketing, Sales, Quality, and Operations to develop exclusive online bundles, special pack-outs, and an optimized product assortment for eCommerce channels. 
• Collect and distribute sales reports to the Marketing team.  
• Assist with data entry for consumer sentiment reports and offer insights to support product, sales, and marketing plans. 
• Actively participate in eCommerce, Sales, and Marketing planning and initiative discussions. 
• Other Marketing & eCommerce tasks as assigned.  

Key Qualifications:

• Associate’s degree in business, Marketing, or Communications with a minimum of 2 years of experience supporting eCommerce; CPG experience preferred. 
• Proficiency in CRM tools (e.g., HubSpot) and PIM systems (e.g., Salsify) a plus. 
• Exceptional verbal and written communication skills. 
• Strong knowledge of Microsoft Office Suite. 
• Extreme attention to detail, strong organizational & analytical skills. 
• Proven ability to deliver reports on time. 
• Self-motivated, outgoing, and comfortable working independently or collaboratively.  
• Demonstrated ability to meet deadlines and adapt to shifting priorities in a dynamic environment 
• Skilled at problem-solving and decision making  
• Experience working with different online marketplace platforms. 
• Amazon and Shopify experience a plus 

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program & Professional Development Assistance Program
• Supplemental Bonus Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Pet Insurance
• Paid Time Off Programs

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 133rd year! To apply please visit E-Commerce Marketing Coordinator – East Longmeadow, MA 01028 – Indeed.com

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young, Inc is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we plan for our 133rd year in business.

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe. We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.

The W.F. Young team is seeking a Financial Analyst – Level I who will be responsible for supporting financial planning, analysis, and reporting activities to provide insights and recommendations that guide day-to-day business decisions and longer-term investments.

Key Responsibilities:

Financial & Data Analysis and Reporting

• Review Divisional and Brand Financial Reports monthly.
• Prepare and publish Key Customer Account profit/loss statements.
• Maintain and enhance financial models to analyze proposed business scenarios, new product launches, as well as develop what-if and sensitivity financial scenarios.
• Provide real-time gross profit product categories and products.
• Analyze and report findings monthly on gross profit trends for divisions, channels, major customers, product categories and individual products. 
• Evaluate ROI for new products, promotional activities and marketing expenditure.

Budget & Forecast Preparation

• Assist managers with budgeting and forecasting efforts by helping establish effective ways to plan and estimate spending needs.
• Run analysis on submitted budgets and forecasts to identify potential errors or missed information.
• Verify variable spending and review budget methodology for accuracy/dependency.

Team Collaboration

• Work closely with accounting, sales, operations, and innovation teams to align financial goals and strategies.
• Develop tools and dashboards to improve transparency and accuracy in financial tracking and reporting.
• Work with team to identify cost savings opportunities.

Process Improvement

• Identify and implement process improvements in budgeting, forecasting, and reporting.
• Create tools for better financial decision-making, such as cost analysis frameworks and performance metrics.

Key Qualifications:

• Bachelor’s degree in accounting, finance or a related field required
• 2+ years of progressive experience in financial analysis and budget management.
• Advanced proficiency in Excel, databases and financial software with experience of ERP systems.
• Strong analytical and problem-solving skills with a proven ability to manage and prioritize multiple projects.
• Excellent reporting, communication and presentation skills to effectively convey financial insights to stakeholders.
• Experience with promotional and marketing spend analysis.
• Demonstrated success in implementing financial planning tools and dashboards.
• Knowledge of gross margin analysis and financial modeling for new product launches.

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program & Professional Development Assistance Program
• Supplemental Bonus Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Pet Insurance
• Paid Time Off Programs

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 133rd year! To apply please visit Financial Analyst – East Longmeadow, MA 01028 – Indeed.com