Calling All
Pet People

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young, Inc is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we plan for our 133rd year in business.

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe. We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.

The W.F. Young team is seeking a Digital Marketing Manager who will lead the development and execution of our digital marketing strategies.  The ideal candidate must have technical expertise, creativity, leadership and analytical skills. 

Key Responsibilities:

Digital Strategy Development 

• Develop, implement, and present a comprehensive digital marketing strategy aligned with overall business and marketing goals. 
• Act as a thought leader by sharing knowledge and best practices. 
• Continuously improving campaign processes, delivery, and measurement. 

Content Management: 

• Collaborate with the marketing team to guide the creation, curation, and distribution of engaging and high-performing content. 
• Oversee content across digital channels such as landing pages, websites, digital advertising, social media, and email campaigns. 

SEO/SEM Optimization and Website Management: 

• Ensure company websites are optimized for performance, accessibility, and business goals. 
• Optimize website content for search engines and manage PPC campaigns to maximize visibility, traffic, and ROI. 
• Analyze and report on website performance metrics. 

Social Media Management: 

• Develop and execute social media campaigns to drive community growth and engagement. 
• Support the creation of timely and relevant content, targeting strategies, and influencer partnerships to maximize return on ad spend.  

Digital Advertising: 

• Plan and execute targeted digital marketing campaigns for trade and consumer audiences. 
• Track campaign performance, manage budgets, and report on ROI. 
• Assist the eCommerce team with account-based digital advertising programs, such as Amazon and retailer digital media networks. 

Email Marketing: 

• Plan and execute targeted email campaigns to drive product awareness, education, and engagement. 
• Support promotional efforts and strengthen brand loyalty through effective email strategies. 

Analytics and Reporting: 

• Monitor digital marketing and website performance to identify trends and insights. 
• Create detailed performance reports and adjust strategies using a test-and-optimize approach. 

Collaboration and Coordination: 

• Work closely with marketing, eCommerce, and sales teams, as well as external agencies, to ensure cohesive branding and messaging across platforms. 

Budget Management: 

• Develop, manage, and allocate the digital marketing budget efficiently. 
• Analyze spending to ensure a strong return on investment and optimize resources. 

Key Qualifications:

• Bachelor’s degree in marketing, communications, or a related field required.  
• 5+ years of experience in digital marketing, consumer packaged goods experience preferred. Expertise in digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, HubSpot, etc.) and a passion for learning and staying ahead of trends. 
• Strong understanding of SEO, SEM, and analytics tools. 
• Experience with email marketing platforms and CRM systems. 
• Analytical mindset with the ability to interpret data, make data-driven decisions, and expertise in A/B testing. 
• Experience managing multiple websites and optimizing performance on a Shopify platform. 
• Strong budgeting skills – forecasting, tracking, adjusting, and reporting ROI. 
• Excellent communication and interpersonal skills and the desire to be a part of a team. 
• Ability to manage and develop direct reports.  
• Successful track record of managing agency partners.

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program & Professional Development Assistance Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Paid Time Off Programs

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 133rd year! To apply please visit Digital Marketing Manager – East Longmeadow, MA 01028 – Indeed.com