By: Pet Age Staff November 1, 2024
As 2024 draws to a close, the pet care industry continues to experience a great deal of fluctuation and change. As times change, so do trends and consumer demands. Through it all, the honorees that appear in this section have made a significant impact on the pet market, so much so that Pet Age is identifying them as this year’s recipients of its 2024 Power 50 list. The Power 50 showcases the business leaders who define what the industry has become and reflect its success.
The criteria for selection were relatively straightforward: Identify the companies that are leaders in their sector and affecting the overall pet care industry in positive way, whether they be trusted household names, rising brands, innovative startups or private-label companies that have enabled their partners’ products to become popular with today’s consumers and their companion animals.
In researching the pet market, Pet Age examined data on the top performing pet brands along with input from retailers, distributors, industry experts and analysts to derive the 50 companies that are demonstrating the sort of forward thinking and professionalism that are needed from today’s manufacturers.
The list isn’t an exact science and there is no ranking – the honorees are published in alphabetical order. What the Power 50 list offers is a snapshot of the companies that are vitally important to the pet care industry. It’s an impressive roster and we are privileged to give them their due.
