W.F. Young’s Honest to Goodness® Protein Bites Named “Dog Treat Chews Product of the Year” in 2026 Pet Innovation Awards Program
Share
Protein-packed, sustainably crafted treats recognized for combining premium nutrition, dog wellness, and environmental responsibility
EAST LONGMEADOW, Mass., August 6, 2026 — W.F. Young, makers of the Honest to Goodness® brand, today announced that its recently launched Honest to Goodness® Protein Bites have been named “Dog Treat Chews Product of the Year” in the prestigious 2026 Pet Innovation Awards Program, which recognizes innovation and excellence across the global pet care industry.
Designed to nourish dogs with wholesome ingredients while supporting a more sustainable future, Honest to Goodness® Protein Bites deliver premium animal protein and upcycled fruits and vegetables in craveable jerky bites that help support everyday nutrition and wellness.
The award-winning treats are crafted with high-quality proteins, including duck, turkey, chicken, salmon, beef, and venison, paired with thoughtfully selected Upcycled® fruits, grains, and vegetables. Each recipe contains sustainable marine microalgae oil, a source of omega-3 fatty acids; yeast culture to help support healthy digestion; and an antioxidant-rich berry blend to help support immune health.
“At W.F. Young, we believe pet parents shouldn’t have to choose between nutrition, taste, and sustainability,” said Amy Cairy, Chief Marketing Officer, W.F. Young. “Honest to Goodness Protein Bites deliver simple, purposeful nutrition that dogs love while helping reduce food waste through responsibly sourced ingredients. We’re honored to be recognized by the Pet Innovation Awards for redefining what a modern dog treat can be.”
Unlike many conventional treats that rely on fillers, artificial ingredients, or lower-quality protein sources, Honest to Goodness® Protein Bites are made without artificial flavors, colors, or unnatural preservatives and contain no soy or wheat. The result is a pup-approved treat pet parents can feel good about giving every day.
Available in six tail-wagging varieties, Honest to Goodness® Protein Bites include:
- Duck & Blueberry
- Turkey & Pumpkin
- Chicken & Pea
- Salmon & Apple
- Beef & Carrot
- Venison & Sweet Potato
Each bite is thoughtfully formulated to provide wholesome nutrition using real food ingredients that help nourish dogs while supporting a healthier planet.
“Today’s pet parents are increasingly looking for products that align with both their wellness goals and their values,” said Travis Grant, Managing Director, Pet Innovation Awards. “Honest to Goodness Protein Bites stand out by combining high-quality protein, functional nutrition, and sustainability through the use of upcycled ingredients. The result is a treat that supports canine wellbeing while helping reduce food waste and environmental impact. We are proud to recognize W.F. Young with our 2026 ‘Dog Treat Chews Product of the Year’ award.”
The annual Pet Innovation Awards Program celebrates organizations and products transforming the pet care industry through innovation, quality, and meaningful consumer impact. The program honors achievements across categories including Food & Treats, Health, Grooming, Toys, Housing, Retail Services, and more, and attracts nominations from leading pet brands around the world.
The recognition reinforces W.F. Young’s commitment to developing products that support pet wellbeing while creating a positive impact beyond the bowl.
About Honest to Goodness®
Honest to Goodness® creates thoughtfully crafted pet and equine products made with wholesome ingredients, purposeful nutrition, and a commitment to sustainability. By combining premium proteins, functional nutrition, and environmentally responsible practices, Honest to Goodness Protein Bites help pet parents provide everyday goodness for the dogs and horses they love.
Come join us in our quest to help animals and the planet thrive at honest2goodness.com.
About W.F. Young
Founded in 1892, W.F. Young is a family-owned company dedicated to improving the lives of animals through innovative health, wellness, and care products. The company develops trusted brands serving pets, horses, and the people who care for them.
Media Contact
Brook Bacon, Brand Marketing Manager – Pet Products
W.F. Young, Inc.
brookbacon@wfyoung.com
208.514.6378